ARTIST AS BRAND - Art Career Clarity & Prosperity Two Classes
Artist As Brand - Art Career Clarity & Prosperity
For serious teens and up
2 five hour classes (with a half hour break)
*Go to the CALENDAR for class dates and times.
Making a living from your art today is more than having a skill set,
it's about creating a brand around who you are. The goal of this class
is to align your talent with your heart, create products/services out of
your unique personal vision, and finally market these gifts to the world
though High Tech & High Touch methods. Building a niche market through
the products that define you increases your worth and sustainability.
We become empowered artist entrepreneurs. AAB has been taught at
colleges/universities around the US and South America.
Through lectures, and personal introspection students learn to realign
the purpose of their passion, then through exercises design their line
of products/services inspired by their unique personal vision. Reviewing
approaches of other successful artist entrepreneurs generates ideas for
products and marketing techniques. I encourage alignments between my
students to manifest synergistic economic models of artist sustainability.
A. Understand how to connect creativity with your heart.
Create a logo that represents a holistic symbol of your personal and
B. Understand what a brand is and what components are necessary to make it successful.
Create a line of products that are in alignment with your goals and esthetics.
C. Create a network of social media (website, blog, etc.) to market and promote
your personal vision. Utilize on the ground marketing strategies to meet and grow
your number of fans and patrons.
D. Make use of simple, sound business principles.
Acquire the tools necessary to become a successful entrepreneur, and make a
living from your art.